Wednesday, 6 August 2014

Book Buying - How things have changed

I am still a book buyer. Haven't really migrated to kindle or reading using my tablet. 

When I started buying novels, I used to buy them from the road side shop. These are poor quality pirated copies which were available for less than 50 rupees. I used to buy regularly from a shop in Pondy Bazaar. Then after few years (rather many years) of buying fake I became conscious of the fact that I am buying pirated books. 

That is when I moved on to Landmark - That was one of the first book stores in Chennai. The books in this store are priced at MRP. Even then started buying books from there (but kept going back to my pirated store as there were no deals at Landmark). 

Once every year Landmark has a sale (around September) and I make a list of books that I want to buy through the year and buy during the sale. Slowly migrated to Landmark website which had good deals - we used to get 30-40% off through the year. 

Now I have moved onto Flipkart which offers better deals than Landmark. Landmark deals have reduced to 25% max for all books on the net and they still sell at MRP in their stores. Flipkart offers at least 33% off on most books. Now a days it is mostly Flipkart where I buy my books. 

I still go to yearly sales of Landmark. Make it a point to visit all Landmark stores in the city during that time. This sale generally goes on for a month. 

For the first time with the Chetan Bhagat book Flipkart is offering an exclusive sale of the same for first 1 month. The book is also priced at only 15% discount of MRP which was a surprise but expected with the exclusivity. Book is releasing only mid October but it is available for pre-order now. I am not a great fan of his but his books are a decent time pass. My wife loves his books though. 

Will I pre-order now? The answer is NO. I have many books that I have not read so I can definitely wait for the price to fall after the 1 month exclusive period. Not that his books are expensive. You generally get only paperback.

One thing is true for all big Retailers(Flipkart is a big retailer now) they kill the competition by giving discounts but once there is no competition they will start pricing at MRP. You end up spending more than what you used to. 

PS : Landmark closed it's first book store in Chennai recently, felt bad about it.  

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